(Tempo January 24-30, 2006)
“The Indonesian consumer today offers an attractive magnet to manufacturers – over 60 pct of the 220 million strong population are below the age of 30 and at least 5 per cent (or 11 million) are considered “acceptable consumer finance prospects”. A positive impact of the democratic process has been a new vigor and openness in the media and this invariably attracts marketers and advertisers who expose the consumer to wider choice and options. New delivery channels like the internet, phone banking and mobile kiosks are helping raise brand awareness to new highs.”
